Snowsports Industries America

Project Name 
Date Announced 
2Q 2016
Park City, Utah
"It's important that the snow sports industry's member-owned trade association be based in the mountains. The proximity to our member base, partner organizations and industry stakeholders made Utah a natural selection." – Nick Sargent, President




Square Footage 



To assist with this job relocation, along with the hiring of new employees in state, the GOED Board of Directors has approved a post-performance Industrial Assistance Fund (IAF) grant not to exceed $100,000.

Related Articles 

Snowsports Industries America Finds New Home in Utah, Utah Governor's Office

Major Winter Sports Group Moving to Utah, Salt Lake Tribune

Case Study Story 

In early 2016, Snowsports Industries America (SIA) launched a project to identify a new location for their corporate headquarters. As the member-owned, nonprofit trade association and advocacy group for the snow sports industry, SIA realized that a location in the Intermountain West would not only situate them closer to many of their member companies, but would also allow them to better evolve the organization than they could in their current headquarters in Virginia. 

Additionally, SIA Board Member Erik Snyder, CEO of Armada Skis, was a proponent of a Utah move. Armada had recently relocated their headquarters to Utah from California and was very pleased with the experience.

Maria McNulty, COO at SIA and a Utah local, helped coordinate the site selection for the company. SIA looked at multiple locations in Utah and also considered communities in Colorado. EDCUtah managed the project on behalf of Utah and facilitated conversations with the University of Utah, Utah State University and Salt Lake Community College. The organization was very interested to learn more about Utah’s labor pool and future pipeline of talent with an interest in the winter outdoor industry.

Summit County and Park City provided valuable assistance on the local level, working with the company to identify a site, familiarizing them with the local community, and providing valuable local wage and cost dataThe Governor’s Office of Economic Development provided a creative incentive solution for SIA, structuring an Industrial Assistance Fund award that worked well for the company and also met state statute requirements.

The company made their decision in May of 2016 and announced the relocation in June. SIA has decided on Park City as the location of the new HQ and as of July is still working on final details regarding a specific site.