Expansion Update: Route App, Inc. to Bring 3,353 Jobs to Lehi

The Economic Development Corporation of Utah (EDCUtah), the City of Lehi, and the Utah Governor’s Office of Economic Development (GOED) are pleased to announce that Route App, Inc. will expand its Utah location, adding up to 3,353 new high-paying jobs in the state in the next 11 years. The company projects capital expenditure of $17 million associated with the expansion.

“This is a big win for Utah, and we couldn’t be more excited for this expansion and the number of high-paying jobs that will be created over the next 11 years,” said Dan Hemmert, GOED’s executive director. “For a company that was founded in 2018, we are amazed at the growth and the opportunities Route will bring to Utahns.”

Route is a technology company that connects consumers and brands directly. The Route app provides consumers with visual package tracking, support, and a personalized shopping experience featuring recommendations based on purchase behavior and editorial-style storytelling highlighting emerging brands and products. For merchants, Route offers a suite of end-to-end post-purchase amenities that help businesses increase customer loyalty. 

“Our mission at Route is to provide a better e-commerce experience that empowers consumers to connect with brands at every touchpoint and shop directly from them,” said Route Founder and CEO Evan Walker. “Given the undisputed staying power of online shopping and Route’s unique market fit, we’ve been fortunate to be experiencing record-breaking growth. With this expansion comes immense hiring needs and it’s important to us to invest into the Silicon Slopes community and recruit the incredible talent right here in Utah.”

The GOED Board has approved a post-performance tax credit not to exceed $23,172,708. Each year that Route meets the criteria in its contract with the state, it will earn a portion of the total tax credit.

“Lehi welcomes Route to our ever-growing technology sector and expects great things from them in the future," said Marlin Eldred, economic development director for Lehi City. "Route is changing the way customers track packages, resolve claims, and engage with brands. Route’s focus and vision to change the consumer experience and turn one-time shoppers into loyal customers is a game-changer for online sales.”

The expansion project was managed by Todd Brightwell of Advisors Consulting Services. While EDCUtah’s role in the project was limited, we are pleased to congratulate all involved in bringing this to fruition.

“We’re always glad when an innovative technology company, with experience in other markets, selects Utah,” said Theresa A. Foxley, president and CEO of the Economic Development Corporation of Utah. “Route’s expansion not only bolsters Silicon Slopes as a whole but also strengthens our state’s industry expertise in e-commerce.”

For more information, visit https://route.com

For other inquiries about this project, please contact:

Colby Cooley, vice president of business development, EDCUtah
801-323-4250, ccooley@edcutah.org




Information Technology
Thu, 02/11/2021 - 12:51