The Nutcracker Goes Virtual
News from an EDCUtah investor:
In the past nine months, Ballet West has innovated and adapted to make ballet more accessible. The Company has reached new communities and built deeper ties with its loyal patrons through digital avenues. The Nutcracker, which will air on KSL-TV December 24, 25 and January 1 at 5:30 p.m. (MST), is another example of this commitment. Utah’s NBC affiliate has generously agreed to donate the time for the broadcasts and will also allow Ballet West to embed appeals into the broadcast.
As with most ballet companies nationally, The Nutcracker provides a substantial portion of Ballet West’s overall ticket revenue, which is critical to sustain the organization throughout the year. Because of this challenge, Ballet West will also launch a major fundraising campaign and encourage the community to make a gift to the ballet company this holiday season.
“We need your help more than ever to support these talented artists and to allow us to continue to innovate and enrich our community,” said Sarah West, Ballet West’s chief development officer. “As families enjoy The Nutcracker from the comfort and safety of their homes, we hope they will be compelled to make a gift, small or large, so we may continue this beloved holiday tradition for years to come,”
For more information on branding and sponsorships, including special screenings for staff and clients, contact Natalie Cope at firstname.lastname@example.org.
News from an EDCUtah investor: Ballet West will keep the 65-year Utah holiday tradition of The Nutcracker alive by partnering with KSL-TV to air the production commercial free on Christmas Eve, Christmas Day, and New Year’s Day.
“There is no more important time to give this gift to our community than now,” said Ballet West Executive Director, Michael Scolamiero. “Our classic version of The Nutcracker will provide the entertainment and inspiration that many will need, especially since gatherings with extended family and friends are strongly discouraged.”