Snowsports Industries America to Acquire Consumer-focused Boston and Denver Ski and Snowboard Expos
Last week, Snowsports Industries America (SIA) announced its intention to acquire the consumer-focused Boston and Denver Ski and Snowboard Expos from BEWI Productions, Inc (“BEWI”).
BEWI is the producer of the Boston Ski & Snowboard Expo and the Colorado Ski & Snowboard Expo. The “unofficial kickoff to winter” for over 40 years, BEWI celebrates the winter lifestyle by connecting consumers with winter/outdoor products, resorts, specialty retail and more.
SIA, which is headquartered in Park City, UT, understands that creating a direct connection with the consumer is critical to the future success of its membership, which is made up of stakeholders from across the industry including suppliers, retailers, reps and resorts.
“We are thrilled to be moving into the consumer space. Since the sale of the Snow Show which focused on a B2B experience, we have turned our focus to B2C. We asked ourselves how SIA can best connect our industry directly with today’s consumer and consumer expos make a ton of sense in this regard. Consumer expos create experiential and direct interactions with winter sports enthusiasts and potential enthusiasts. These expos are intended to benefit suppliers, specialty retailers, and all industry stakeholders equally. We look forward to building upon the legacy and tradition that the BEWI shows have come to represent while unveiling a new modern, consumer-oriented approach to this celebration of winter,” said Nick Sargent, President of SIA.
The transaction is expected to close by the end of the year and is subject to certain closing conditions. Thereafter, SIA plans to start the transformation of the Denver and Boston shows in the fall of 2020, with an eye on expanding to additional cities soon, thereby creating a nationwide network of consumer-focused events for the industry.
The full press release is here: https://snowsports.org/siabewi/
SIA was an EDCUtah project in 2016.