Project OODA: “Observe, Orient, Decide, Act” - OODA Health Selects Salt Lake City

Salt Lake City and Economic Development Corporation of Utah (EDCUtah) are pleased to announce that healthcare technology startup OODA Health has chosen the city for the expansion of a tech and engineering office.

OODA Health is focused on transforming the healthcare payment system by enabling collaborative, real-time interactions between providers, insurance companies, and patients. To accomplish this, OODA Health is building a modern, real-time payment platform, beginning with two products: a solution for patient payments, and a solution for payer payments. These products reduce administrative costs and allow healthcare professionals to spend more time caring for their patients.

“Salt Lake City has an impressive concentration of world class technical talent, undoubtedly due to the great quality of life in the area,” said Seth Cohen, co-founder and president of OODA Health. “We want to continue investing in our employees and leveraging Utah’s impressive technology and engineering talent.”

The name OODA Health is taken from the “OODA Loop” – a concept that emerged from a US Airforce acronym that stands for “Observe, Orient, Decide, Act”, an emblem of the company’s approach. EDCUtah provided the company research, hosted them several times for meetings and site visits, and connected them with people in the community.

Cohen continued, “Working with local economic development teams has been very positive. Everyone has been helpful in providing guidance, advice, and media help. They helped us better understand the landscape in Salt Lake City, which was very helpful for a company based out-of-state.”

“As a best state for healthcare and an emerging tech scene, Utah is the optimal landing place for this innovative company,” said Val Hale, executive director of GOED. “OODA’s presence in Utah will elevate the state’s award-winning healthcare industry as they increase personal care and decrease costs.”

With 24 current Salt Lake City employees, the company has plans to hire more than 60 people here in 2019.

“We’re excited for OODA Health to join a vibrant, diverse, global innovation hub with some of the greatest entrepreneurs and companies in the world,” says Lara Fritts, Salt Lake City’s economic development director. “This dynamic community was highlight when our team connected OODA Health to the Silicon Slopes Tech Summit.”

Working with Salt Lake City, Erin Farr managed this project for EDCUtah.

“The opportunity for impact is enormous,” says Theresa Foxley, president and CEO of EDCUtah. “Not only does OODA Health bring more innovation and quality jobs to Salt Lake City but they are also working on new solutions to solve our nation’s rising health care costs. Their culture will be a nice addition to our Silicon Slopes community.”

For other inquiries about this project, please contact:

Mike Flynn, Chief Operating Officer, EDCUtah

(801) 328-8824,



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EDCUtah Tue, 01/29/2019 - 09:15