Nellson Nutraceutical Expands with Salt Lake City Operation
Nellson Nutraceutical, a leading North American formulator and manufacturer of branded and private-label nutritional bar and functional powder products, expanded its operations and production with the acquisition of Genysis Brand Solutions Inc. in Salt Lake City, Utah.
Genysis, a Salt Lake City-based manufacturer of functional powders, will operate as a subsidiary of Nellson. The combined company will have five manufacturing and R&D facilities, offering greater capabilities to customers both in the U.S. and Canada, as well as internationally.
Adam Schwinghammer, President of Genysis, who will stay on as a key member of the executive management team, said, “We are excited about merging with Nellson and capitalizing on the respective strengths of the two companies in order to benefit our current and prospective customers.”
Genysis affiliates Dyad Labs (formerly Genysis Labs) and Sensapure Flavors have been spun out as independent entities and are not included in the transaction.
According to company officials, business combination strengthens Nellson’s powder production capabilities, expands its product lines and channels, and diversifies its customer mix.
“The combination with Genysis, together with the recent opening of our state-of-the-art bar-making facility in Ontario, California further strengthens Nellson’s position as a strategic partner of choice within the fast-growing nutritional bar and functional powders sectors,” said Jamie Better, CEO of Nellson.
“This acquisition replicates in powders what we achieved in bars three years ago through our acquisition of Multibar, as it combines two respected functional powder manufacturers to create the clear category leader with remarkable capabilities in new product development and best-in-class manufacturing,” Better said.
Nellson is a portfolio company of Kohlberg & Company, L.L.C (Kohlberg), a leading private equity firm headquartered in New York. Seth H. Hollander, Partner at Kohlberg, commented, "Since our acquisition of Nellson in 2013, we have been focused on identifying acquisitions as a means to grow and expand our capabilities, product offering and customer base. Genysis represents a key step toward that end." Hollander added, "Nellson and Genysis are highly complementary businesses, and we are pleased to capitalize on this unique opportunity to create a larger, more diversified company capable of better serving our combined customer bases."