Fox File #12 "Research, Research, Research"
The Fox Files is a weekly message from EDCUtah President & CEO Theresa Foxley.
You’ve heard me talk about our awesome research team, right? If you’ve recently spent 5 minutes with me then you probably have ;) Well our research team just concluded a great project with our partners at Salt Lake City and the Salt Lake Chamber, wherein we surveyed hundreds of Salt Lake City businesses to learn what factors influence their decision to expand, what barriers may exist to growth, and what Salt Lake City’s unique value proposition is.
The insight we gleaned from this survey is really phenomenal. It validated some longstanding assumptions and challenged others. One of the things I’m excited to tease out is the connection between talent attraction and company expansion. It stands to reason that a company will seek access to infrastructure, proximity to a marketplace, and the ability to find great employees. It also stands to reason that local governmental entities (cities and counties) are best poised to invest in assets that will attract high-caliber talent. You can see where I’m going with this, and I hate to ruin a good surprise ….So, to learn more about this survey and what we are working on as a result, you’ll have to come to our Quarterly Investor Update meeting this Wednesday at RDT. I hope it’s on your calendar. 4:00-6:00.
We are excited to use this tool in other communities so we can begin benchmarking and trend-spotting throughout the state.
EDCUtah Sun, 06/25/2017 - 22:17